PARK

LIFE

A WINDOW INTO THE LIFE OF
MCCANN WORLDGROUP DURING LONDON 2012

Welcome to Park Life, McCann Worldgroup’s London 2012 blog, our destination site reporting on advertising, marketing and design trends during the Olympic games in London. Our team of contributors will be populating this site with news, musings, insights and cool things we find from the Olympic park and London during the games.


13
Aug
2012

Happy & Glorious

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So that’s it, in the blink of an eye, it’s over! 17 days of mesmerising sport, magic moments, millions of spectators and ‘mobots’ everywhere! If the Opening Ceremony of London 2012 set the tone for what was to come, the Closing Ceremony was one huge unashamed after-party, contributing to a full-blown, nationwide Olympic hangover this Read More

57 Comments

10
Aug
2012

A snapshot of Day 13 at the Games

3.Team GB House wall

Entrance into the Athlete’s village – where over 10,000 athletes call their home during The Games. ‘Aussie House’ inside the athletes village. Inside Team GB House – where all of the over 500 British Athletes sign the wall when they come to visit. Entering Team GB House in The Westfields Stratford – where Team GB Read More

123 Comments


10
Aug
2012

Pin trade & blub watch

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Some of you may be a bit confused by the hysteria that surrounds Olympic pin trading. So yesterday we headed down to the Coca-Cola pin trading centre in the Olympic Park to see what the fuss is all about. It’s huge. There are millions of pin badges to buy or swap and it’s serious business Read More

5,220 Comments


09
Aug
2012

This is London 2012

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What a start to the Games and what an Opening Ceremony! I don’t think anyone expected it to be so brilliant, so beautifully British. It was a spectacular show filled to the brim with the best ingredients of our culture, history and national treasures. Has an opening ceremony ever been so funny or self-deprecating? It Read More

3,624 Comments